eBook - Mushroom Cultivation Business and Marketing Secrecies


A new specialised e-Book for mushroom cultivators is now available. Mushroom Cultivation Business and Marketing Secrecies is specially designed to provide a one stop resource for owners and managers of small, mid-scale or commercial gourmet / exotic / specialty / medicinal and button mushroom enterprises to access a wide variety of research based information to assist with business and marketing decisions and success. The specialised e-Book with various illustrations, screenshots and tables will be offered in DRM-free PDF format only.

Secrecy (also called clandestinity or furtiveness) is the practice of hiding information from certain individuals or groups, who do not have the "need to know" perhaps while sharing it with other individuals. That which is kept hidden is known as the secret. In the mushroom cultivation industry there are numerous crucial cultivation secrets. This specialised Mushroom Cultivation Business and Marketing Secrecies e-Book is unique as it focusses on the essential often untold information needed to be successful in this competitive industry.



Mushroom Cultivation Business and Marketing Secrecies

About the Authors


Adriaan Smit completed mushroom training courses at the Centrum voor Champignonteelt Onderwijs, Horst, The Netherlands and the International Mycological Institute (CABI BioSciences), Egham, Surrey, England. He holds a Magister of Science degree in Plant Pathology (Mycology) and a Doctoral degree in Microbiology (Mycology) from the Universities of Stellenbosch and Free State respectively. A successful 25 year scientific career, including Scientist of the Year Award and organiser and chairperson of the 1st Educational Gourmet and Medicinal Mushroom Conference preceded his current position as managing director of the South African Gourmet Mushroom Academy. As commercial mushroom cultivator, he was selected as one of four national finalists in the FNB Enablis Business LaunchPad Competition, an achievement which reflects a high level of entrepreneur potential and commitment.


Co-author Markus Peter-Erik Janssens is endowed with a love of the business world. Following completion of an Honors and a Master’s degree in the Science Faculties of the Universities of Pretoria and Cape Town (UCT) respectively, he started a software business with a friend. He soon thereafter graduated as a prestigious Gold Medalist from the MBA programme at the UCT Graduate School of Business. Of Dutch descent and company director of a research business he is excited at sharing a wealth of international experience in the world of business planning, marketing and sales. Being treasurer to the Royal Society of South Africa he combines his interest in finance with a fascination of science. Involvement as Allan Gray Mentor to talented young people helps him positively influence the next generation of South Africans.

Discount on student and early bird orders.

Currency: South African Rand ZAR for EFT payments, or the equivalent in EURO for PayPal, debit or credit card payments. Make an electronic payment with your credit or debit card using the easy, safe and secure PayPal payment gateway (note NO PayPal account required).

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The 27% Student Discount Price:

R 1899 | € 138

The 27% Student Discount Price is applicable to all former SA Gourmet Mushroom Academy Course participants. If you register and pay now for any course prior to 1 December 2018, you also qualify for the 27% discount.

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The 10% Early Bird Discount Price:

R 2339 | € 170

The 10% Early Bird Discount Price is applicable to orders prior to 1 June 2018.

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The Special Launch Price:

R 2599 | € 188

The Special Launch Price is applicable to orders between 1 June 2018 and 1 December 2018.

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